11/21/2023 0 Comments Fire tonight rema![]() GOMEZ SARMIENTO: It wrapped up with a 50th anniversary of hip-hop tribute, including Grandmaster Flash and LL Cool J. UNTERBERGER: Yeah, well, I mean, nearly four hours is just too long for any award show. ![]() GOMEZ SARMIENTO: But Unterberger says the ceremony had one big problem. REMA: This means so much - seeing Afrobeat grow this big and being here on this stage representing Afrobeat tonight. GOMEZ SARMIENTO: Another important nod to international stars came when Nigerian singer Rema won the inaugural best Afrobeats award for his song "Calm Down," featuring Selena Gomez. TOMORROW X TOGETHER: (Singing) I can see you coming back for more, coming back for more, if you walk out that. GOMEZ SARMIENTO: And K-pop band Tomorrow X Together collaborated with Brazilian pop sensation Anitta. Peso Pluma brought Mexican regional front and center. GOMEZ SARMIENTO: This year, the growing influence of global music and mainstream pop became clear as artists from around the world performed at the ceremony. But Billboard deputy editor Andrew Unterberger says who wins isn't necessarily what makes the VMAs exciting.ĪNDREW UNTERBERGER: What people are tuning in for now is the performances. GOMEZ SARMIENTO: Diddy received the global icon award. SEAN COMBS: (Rapping) What y'all want to do? Want to be ballers, shot callers, brawlers. GOMEZ SARMIENTO: Sean Diddy Combs also took the stage with a mashup of his own, appearing at the VMAs for the first time in over a decade. SHAKIRA: (Singing) Oh, baby, when you talk like that, you make a woman go mad. Shakira became the first South American artist to win the video vanguard award, which she celebrated with a 10-minute medley of her career-spanning hits. ISABELLA GOMEZ SARMIENTO, BYLINE: A couple of big pop stars got long overdue recognition from MTV last night for their trailblazing roles in music. And though the ceremony faced some length, some pacing issues, NPR's Isabella Gomez Sarmiento reports that the VMAs packed a serious punch last night. It deserves a 3/5 rating.The MTV Video Music Awards are back. Having Eddy Kenzo featured in the video would have made it more charming. The audio moves in sync with the visualsįor the three and half minutes that the video lasts, it is much of Rema. The video comes off as sleek and trippy, thanks to the colour grading. This is particularly well executed by the close-up shots of her beautiful face. The video brings out the star image that Rema possesses. Rema’s hair is strikingly attractive in the video. The dance choreography of the girls is appealing. She changes from black, to pink, and purple which showcases versatility on the part of the wardrobe. On a brighter side, the video showcases Rema in a wide range of costumes. ![]() The story-line of the video (if there was any) is not telling anything, except for a few male models in the video. I also did not get the point of the barbs of wire strung over poles. Like many Ugandan videos, it lacks the cultural identity and not even the location brings out the picture. ![]() The video lacks that unique selling point, something that would make it identify as a Ugandan video. The sexy dimpled Rema in trying to convey the emotions at a personal level forgets about making the connection with the viewer. It keeps on getting over-lit at some points which affects its visual quality. The video fails on maintaining the lighting. It begins off with Rema showing some resemblance to Whitney Houston while standing on top of a yellow car with the word Fire written on it. The Fire Tonight music video was shot by JahLive and directed by Frank Ja.
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